Hi, you can call me May.
I turn messy, high-stakes problems into products people trust.

I zoom out first and map the system, its constraints and its risks. Then I zoom in with discovery that mixes interviews, surveys, analytics and complaint analysis, and I turn what I learn into journeys, flows and design systems that engineering can build and scale.

Teams usually hand me the discoveries that pull from many data sources and many points of view. I turn those into clear journeys, priorities and a roadmap the team can execute.

I use AI as a thinking partner. It helps me explore more options, stress-test ideas and explain complex concepts in simple words. I prototype AI assistants such as Guia da Bolsa, a multi-agent mentor for new investors, and I built an orchestrator agent for a Growth team's workflow at TOTVS. Through micro1 and Mercor, I also evaluate AI-generated designs, workflows and writing for frontier AI labs.

1. Jul 2026 to now

   TOTVS · RD Station

   Senior Product Designer

   TOTVS is the largest technology company in Brazil, and RD Station is its B2B SaaS for marketing, sales and CRM. On the Expansion squad I design add-ons, cross-sell and upsell across three products.

   What I did

   • AI sales copilot landing pageI diagnosed why an AI copilot for sales conversations lost visitors before they interacted. Session data showed dead clicks on feature explanations and unclear pricing, so I rebuilt the page around demo videos, a how-it-works section and pricing personalized by CRM plan, and implemented it in Cursor with the design system.
   • Agentic flow for Growth experimentsExperiments were slow across 15 stages. With a multidisciplinary squad I reorganized the flow into four human decision points, with AI running the steps in between. I built the orchestrator agent that takes a defined problem and returns design-system screens, validated copy, accessibility checks and engineering specs. It states which tools it will use and which it skips, and it keeps three checkpoints with PMs and designers.
   • Market benchmark skillI wrote the skill that collects public evidence with sources, separates facts from interpretation and closes every report with what the research does not answer.
   • Web PhoneI designed the full calling experience inside the chat, from the active call to error states, plus transcription, an AI summary and recording download. Because calls carry a cost, the activation and upsell gates show it upfront.
   • Cross-sell across three productsI moved the focus from placement to user pain. Support tickets, NPS requests and multi-product use cases showed where one product already solved a problem for another.
2. May 2026 to now

   micro1 and Mercor

   AI Training Expert · Freelance, remote

   I evaluate outputs from frontier generative AI models for one of the world's largest AI companies, under NDA. My work covers AI-generated designs, workflows and writing quality.

   What I did

   • Design artifactsI audit AI-generated decks and visuals against written design instructions, covering typography, layout, hierarchy and how closely the result follows the prompt.
   • AI workflowsI compare workflows built for specific professional roles and judge which one delivers more value, looking at connectors, output quality and how much control stays with the user.
   • Writing qualityI spot AI slop at the phrase level and rate writing with written justifications that quote the exact evidence.
3. Dec 2025 to Jul 2026

   Asaas

   Senior Product Designer

   Asaas is a Brazilian B2B fintech for payments. I led the redesign of Pague Contas, its bill payment product, with a product and UX audit and a vision for AI-assisted payment automation.

   What I did

   • Pague Contas redesignI unified bills from every source in one list, cut the actions on the first layer and clarified statuses so people decide and finish faster.
   • Payment automation centerI designed the hub where people activate and manage automatic bill capture and the entry points to the financial copilot.
   • Adoption and researchI synthesized tickets, social feedback, audits and surveys, and worked with Growth on in-app triggers and email campaigns to close the adoption gap.
   • Bill recovery and schedulingI introduced clearer states, kept canceled bills visible and let people re-pay or edit a scheduled payment before canceling it.
4. Jul 2022 to Dec 2025

   Itaú Unibanco

   Product Designer

   Itaú Unibanco is the largest bank in Latin America. I worked on its investment apps in Brazil and on the digital transformation of OCA in Uruguay.

   What I did

   • Investment Solutions · Feb 2024 to Dec 2025
   • Automated portfoliosI moved the automated portfolios from the third to the top acquisition channel in eight weeks by moving the shortcut up, removing a landing page that lost half of the visitors and adding a contextual trigger in the stock showcase.
   • One-click strategy approvalI replaced a manual, phased allocation process with a single approval flow, with explainable recommendations and a progress screen.
   • Subscription rights journeyAfter a discovery with complaint emails, an audit and benchmarking, I shipped clearer decision steps, live market prices and cost transparency.
   • Investment portabilityI led discovery and design for the custody transfer required by the CVM regulation, with workshops and input from more than 100 stakeholders.
   • Strategic repositioning studyI wrote a framework and an executive presentation that guided where leadership invested next in the investments app.
   • OCA, Uruguay · Jul 2022 to Feb 2024
   • Super app redesignI co-led the redesign of the super app of OCA, a credit card issuer in Uruguay, with on-site sprints, interviews and usability tests.
   • Crypto walletI designed the wallet from scratch for banking customers who had never bought crypto, with education and trust at the center.
   • Design systemI turned the brand into design tokens and reusable components, documented them and led the weekly design discipline across squads.
5. Jan to Jul 2022

   Infosys, consulting for Braskem

   Product Designer

   I designed the bidding and dashboard experiences of LoadShark, a B2B freight marketplace built on a reverse-auction platform.

   What I did

   • Marketplace flowsI covered discovery, bidding, route selection and dashboards, from the first prototypes to engineering handoff.
   • Carrier researchWeekly interviews with transportation providers shaped the information architecture and the post-launch iterations.
6. Jun 2021 to Jan 2022

   Cargo by Rappi (Box Delivery)

   Product Designer

   I led the customer app that completed a three-sided delivery marketplace and redesigned the driver app from interviews with drivers.

   What I did

   • Customer appI designed a new app for browsing menus, ordering, paying and tracking deliveries in real time.
   • Driver appA five-day design sprint with interviews and field feedback streamlined the courier workflow.
   • ConceptI explored a premium mall concierge that lets customers order from restaurants and receive meals at their table.
7. 2021 and 2025

   Freelance

   Product Designer

   A visual automation builder for Stemless, a US SMS marketing SaaS. For A Madre, an internal platform for generating ad variants and a project management platform that replaced a generic tool.

   What I did

   • StemlessI defined the MVP with the founder, mapped triggers, conditions and actions, and wrote the specs for engineering.
   • A Madre, ad variantsI designed an internal tool to generate and manage dynamic ad variants, replacing a Google-based workflow.
   • A Madre, project managementI designed a workflow-driven platform to replace Monday.com, from interviews and shadowing to a tested prototype and a reusable UI kit.
   • Guia da BolsaA multi-agent AI mentor for first-time investors, built in a 48-hour sprint. Read the case.
   • CloudBeholderBrand foundations and a working prototype for a multi-cloud cost visibility platform, built with an AI-assisted workflow.
8. Apr 2017 to Jun 2021

   Espécies Cosmetics

   Founder and designer

   I founded a vegan cosmetics brand and ran it for more than four years, from product and packaging to the online store.

   What I did

   • Product lineI grew from reselling to a proprietary line of regulated facial products.
   • Brand and storeI owned packaging, visual identity and e-commerce UX, and I iterated messaging and checkout from customer purchase journeys.